How many times have you opened up a website or looked at the brochure or a flyer of the reputable company and ended up unpleasantly surprized? Photos, pictures or icons seemed to be pixelated or just not looking sharp enough.. The text was missing formatting altogether – as if it was copied directly from Microsoft Word – no margins, no indentation, unreadable font or simply as boring as Times New Roman all the way through.. It just looks unprofessional, old-fashioned and let’s face it – this is a message sent to clients and potential customers.
It no longer matters how good is the content you are trying to draw attention to – you have lost the customer after the first page and presentation is what have cost you business. Even with the best content out there – your look and feel can spoil the impression, keep this in mind!
Next time you are putting together online page for your business promotion or print advertising, take some time to think look and feel, layout and typograthy, your online presence and overall presentation. And if you cannot take care of it on your own, hire a designer type professional. Trust us, this is indeed THAT important!